In this episode I speak with Ms. Sandra Holtzman. Sandra is an award-winning Copywriter and Chief Marketing Strategist at Marketing Cures. She is also an educator who has taught Marketing & Entrepreneurship at FIT, NYU and Kauffman. She is the co-Author of: Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*T Guide for PhDs, Lab Rats, Suits, and Entrepreneurs.
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