Welcome to episode #259 of Spun Today. I’m your host, Tony, and in today’s episode, we are joined by Sandra Holtzman, an award-winning copywriter, entrepreneur, and author who has profoundly impacted the marketing world. Sandra will share her transformative journey from aspiring writer and choreographer to becoming a key figure in the realm of marketing and education. We will delve into her book, "Lies Startups Tell Themselves to Avoid Marketing," a must-read for entrepreneurs across various fields. Sandra's insights come from years of teaching at prestigious institutions like NYU and from her real-life experiences in starting businesses and navigating the often-treacherous waters of entrepreneurship.
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